The renewed COMM, formerly Museum voor Communicatie, wants a seamless online experience that connects perfectly with the offline experience in the museum. Inside the museum, you experience the impact of communication. Online, the multiplicity of touchpoints must be in line with the vision and philosophy of COMM. In the communication and online expression of this, COMM wants to appeal to both the B2C target group for the museum and the lounge, as well as the B2B target group for the business club, event locations and conference rooms.
RIFF is the extension of the museum on all online channels. Through our user research, we have become well acquainted with the target group. Based on this knowledge, we created a website that connects seamlessly to what the visitor wants. Along with this, we created an always-on layer, through an omnichannel strategy. Also, at peak moments, an extra campaign-based effort is deployed. Follow-up by the engagement team on all social channels completes the experience. Through social listening, we catch opportunities for COMM and stimulate visitors to leave reviews.