Arla Foods is a well known and an established brand in Europe. From its headquarter in Denmark it grew to the no. 1 organic dairy producer and the 4th largest dairy producer globally. However, the main business is still coming from Europe. With an ambitious target in the Southeast Asia (SEA) market Arla was in need of a smart and therefore digital approach to challenge the market.
Most importantly, the setup from Arla SEA had to be followed; Arla in SEA has its regional headquarters in Kuala Lumpur from where the regional strategy is rolled out into the individual countries.
RIFF creates individual websites for all individual countries, starting in Philippines, Singapore & Indonesia.
RIFF creates the local content for the individual countries to be shared on the website and social media.
RIFF takes care of all advertising campaigns and provides ongoing SEO, SEM, and CRO services.
RIFF uses a centralized digital engagement center in Jakarta to cover the SEA day time and evening hours whereas RIFF Netherlands will cover the ‘night shift’
We delivered a strategy that exactly matched the goal from Arla: A regional setup from Arla’s Kuala Lumpur office from where we have a centralized digital toolbox and standard way of working where the local markets can benefit from.
From here we can scale up to, amongst others; Malaysia, Vietnam, Bangladesh, Japan, South Korea, Hong Kong and the EMEA market.