Prominent wanted to strengthen the position of its digital platform, and improve it. The organisation itself, too, had to get acquainted with the online store and omnichannel strategy. Besides this, Prominent asked RIFF to make collaboration contracts with resellers and product aggregators. Through SEA and display, Prominent wanted their marketing channels to connect with the new platform.
Initially, the assignment was to upgrade the current website, through the realisation of a new e-commerce platform for products from a specific segment. But soon, the scope was increased; the entire website was taken offline and had to be built from scratch.
RIFF works at Prominent’s targets in phases: first more conversion to the online store, then optimal lead generation.