RIFF Nederland B.V. reinforces portfolio with Content Marketing

Amsterdam, 1 October 2018 - RIFF Nederland B.V. has expanded its service portfolio with the content marketing activities of Heliview Online. This acquisition will join the Digital Engagement, Digital Marketing and Digital Technology divisions at RIFF Nederland B.V., forming a high-quality, full-service digital marketing agency that clients can turn to for all parts of the customer journey’, says Tobias Walraven, CEO of RIFF Nederland B.V., which now has over 180 employees.

Heliview Online will be absorbed by RIFF Nederland B.V.
RIFF has acquired the full-service B2B content marketing agency Heliview Online with immediate effect. This addition to its content marketing services seamlessly matches RIFF’s ambitions to help its business partners make all customer interactions easier, more pleasant and better, day in, day out. In the coming months, the name Heliview Online will disappear, to be replaced by RIFF Content Marketing.

This acquisition also sees RIFF reinforce its position in the B2B segment. The new division comes with highly interesting clients in the IT sector, among others, as well as bringing in a network of its own lead generation portals; content, lead generation and marketing automation experts; and a video team with a professional studio to support the various phases of the B2B buyer journey. ‘When we started talking to RIFF five months ago, we felt an immediate connection. As a team, we are tremendously excited about the new synergy opportunities’, says Bob Oord, who will remain the director of the new division of RIFF.

About RIFF Nederland B.V.

RIFF helps with establishing, expanding and maintaining valuable client relationships. RIFF builds commercial digital platforms focused on innovation and insight into customer behavior, and creating a connection between the individual and an organization. RIFF specializes in complex implementations and opening up innovative platforms. RIFF is a proud partner of organizations such as Google, Salesforce and Magento.

RIFF is active both in the Netherlands and internationally, from its offices in Amsterdam (HQ), ‘s-Hertogenbosch, Nijmegen, Jakarta and Singapore. We’re also associated with companies in Sydney and Manila. With over 180 employees, we work for many medium-sized companies as well as large, well-known brands including KLM, McDonalds, Royal Schiphol Group, Philips, Signify, Microsoft, Prominent, Quinny, Hallmark, Manutan and Rituals.

The starting point is our vision: ‘be digital, stay human’.