Conversion optimization (CRO)

What if you generate enough traffic to your website, but your revenue isn’t rising as fast? The importance of conversion is often underestimated in online marketing. Our conversion rate optimization (CRO) experts are here to help.


Using our Lab, custom surveys and specialized tools we map the behavior of your target audience and discover new areas for improvement. This way we remove all possible hurdles for your customers and ensure that your target audience buys more and more often.

Insight into website usage

How do customers really use your website? Will they be able to make a purchase via a logical path, or will they get “lost” halfway through and leave in frustration? With various methods (test users, interviews, heatmaps, click maps, questionnaires and eye-tracking) we map your users’ behavior and discover the obstacles in their buyer journey.

Crawl into the skin of the user

At RIFF we have our own lab for eye tracking of test subjects. Here we measure very precisely what the test subjects look at on your website while they perform certain tasks. This way you get very reliable conclusions about possible interface errors or areas for improvement.

A/B testing for the most optimal website

A core component of conversion optimization is the testing of pages and page elements. Which version generates the best outcome? Our experienced usability experts make several A/B testing proposals based on the user survey, which we then test on your website. After analyzing the results, we provide you with a statistically significant advice on the version that works best.


Lead nurturing for B2B companies

In addition to conversion optimization for websites, we also specialize in conversion optimization for B2B companies. Using a smart lead nurturing we guide your potential customer through their buyer journey by sharing relevant content.

Learn more?
Marieke Neve
Manager Digital Marketing

Do you want to know how RIFF can help you optimize your website and which research method fits best? Contact me.

T: +31883450300