Social media marketing
Social media are now a prime component in the marketing mix for both B2C and B2B organizations. But there are so many social media today, each with a different user base, different types of content and different applications. How to pick the right selection? Our experienced social media experts create a solid social media strategy and successful organic and paid campaigns across all platforms.
Knowledge of channels & partnerships
Your choice of social media and the matching (advertising) forms and content are at the core of your campaigns. RIFF is an official marketing partner for Facebook and Instagram and has a broad knowledge and experience with LinkedIn, YouTube, WhatsApp, Twitter, and Pinterest. This way we can always tailor campaigns to the need of our customers. Moreover, we also offer the possibility to set up campaigns on more specific social media such as Snapchat and TikTok.
The right social strategy
Not having the right strategy in place is a common problem when it comes to social media marketing. That is why we always determine a fitting strategy first. Every social campaign is a story that you tell the right people, through the right channels, at the right time and with the right interaction. Our experts help you convince potential buyers by using re-targeting, so they continue to see the products from their shopping carts in their timeline. We set up effective campaigns and fully align them with your objectives. Whether it is about increasing website traffic or a full-funnel strategy tailored to your customer journey, we are there to help.
Efficient & measurable
“Yes, but the competitor does it too!” is a common reason many companies use to invest in all possible channels and resources. But don’t forget, the effective use of social media is a serious challenge. At RIFF we understand that your social media campaign should directly impact your KPIs. That is why we keep a close eye on the campaign results and continue to optimize.
Custom content creation
Did you know that Facebook deliberately limits the reach of your posts or advertisements if your images are text-heavy? And that using a stock image on Instagram is a real no-go? Our team helps your marketing department with the creation of impactful content for social media. This ranges from fun and witty texts for posts to catchy visuals, images and videos.
As an experienced specialist in all aspects of social media, we can help you with the entire social media strategy and all its components. We guide your company through the entire process and help you on your way with practical matters.