From a blog strategy to a practical blog plan

Blogging is a popular part of content marketing for a reason. Blogs have a great many benefit and let you:

  • Show that you’re an expert in your field
  • Increase the news value of your website
  • Improve your findability for search engines
  • Share interesting topics with your audience

Blogging without a solid plan in place is not a good idea. If you want to blog properly, the first step is drawing up a blog strategy. Who is your target audience and where are they? What do you want to write about? Will the article be posted internally or externally? In case of an external blog, where will it be posted? The content specialists at RIFF Digital Marketing can help you develop a blog strategy, create a blog plan and calendar, and write the blog, as well as giving you practical blog advice.