For a good customer experience, user-friendliness is everything. RIFF researches and optimises your digital interaction with consumers.
Finding out what visitors get up to on your website and what they really think about your website is becoming easier every day. Analytics, heat maps and on-site surveys provide a great deal of unique insight into your visitors’ behavior.
Usability Expert Review
Does my website have a logical layout? Can visitors quickly find what they’re looking for? Is it clear what visitors have to do on every page to continue? These are the questions that our Expert Review will answer.
In- depth interviews
What do visitors expect when they visit your website? What information do they want to find quickly and what is less important? Unfortunately, Google Analytics doesn’t have all the answers… sometimes, you’ll need in-depth interviews to take the next step.
Cardsorting & Treetesting
Do you ever feel that visitors struggle to find the right information on your website? Or do you have such a multitude of categories and products that you don’t know how to create a logical menu structure? We use card sorting and tree testing to optimize your website’s menu structure.
Clickmaps & Heatmaps
What do my visitors do when they visit a page? Where do they click? How do they move their mouse over my content? Website interaction tests can help you answer all these questions.
A/B testing is the ideal way to test several versions of the same web page in a practical setting, in order to find out which versions yield the best results. These test pages are developed by a usability specialist, based on hypotheses derived from research results.