We believe in data driven marketing with a human touch. Through collecting and analyzing data we help you generate more business and achieve crystal clear results.
Your customers don’t just click on one ad and make a purchase right away. If only! In reality, the road to a purchase is much more complex, passing through a wide range of different marketing channels, from organic and paid searches to referrals from other websites or social media posts. How do you measure which channel, or which expression has what effect?
If you’re looking for a way to accurately map your online marketing performance, we recommend using dashboards. RIFF works with various dashboarding tools, so we’ll always be able to find a dashboard to help answer your specific question. Whether you need a strategic, analytical, operational or informative dashboard, we’ll help you on your way!
Measuring is knowing. And there’s a lot you can measure nowadays. Every online view, click or conversion generates an enormous amount of data that’s begging to be analysed. So how do you know what to measure and what not to measure?
Enhanced e-commerce tracking
Optimizing your webshop starts with measuring your e-commerce performance. As a Google Marketing Platform Partner, RIFF has ample experience in implementing Google Analytics Enhanced E-Commerce tracking.
There are various tools to help you successfully execute your online marketing strategy. Using several tools at the same time, however, may affect the speed of your website and the reliability of your tools. RIFF provides support in the implementation of various web-based and local tools and DMPs to limit their affect on your website and reduce the vulnerability of the tools in question.