Enhanced E-commerce tracking

Optimizing your webshop starts with measuring your e-commerce performance. As a Google Marketing Platform Partner, RIFF has ample experience in implementing Google Analytics Enhanced E-Commerce tracking.

E-Commerce tracking vs Enhanced E-Commerce tracking

Regular Google Analytics E-Commerce tracking only measures revenue generated by products sold through your webshop. We won’t deny that this is an important element, but it certainly isn’t enough to gain insight into the obstacles experienced by your visitors. Google Analytics Enhanced E-Commerce tracking can help you map out the obstacles that result in a loss of revenue.

In addition to measuring revenue generated by product sales, Google Analytics Enhanced E-Commerce tracking also lets you measure several important E-Commerce touchpoints in careful detail. Which products are viewed, clicked and added to carts regularly, but often remain unsold? How does prominently featuring a product on your homepage affect its conversion rate? And at what point of the check-out process do your visitors drop out? The Enhanced E-Commerce tracking features of Google Analytics help you answer these and many more E-Commerce related questions.

Google Analytics Enhanced E-Commerce implementation

As a Google Marketing Platform Partner, RIFF has worked on countless Google Analytics Enhanced E-Commerce implementation products for young, local online stores as well as major, international online stores. Every online store is compatible with Google Analytics Enhanced E-Commerce tracking. Depending on your platform of choice, such as WordPress with WooCommerce, Magento or Magento 2, RIFF can guide you through a tailored Google Analytics Enhanced E-Commerce implementation process. After this process, we will ensure that your tracking systems grow along with your store, providing stable, reliable E-Commerce tracking that really makes a difference.

Want to get started with Enhanced E-Commerce tracking?

Ready to get serious about E-Commerce quantification and optimizing your online store based on data? One of our consultants will gladly look at your wants & needs and help you explore what we can do for you!