Looking to make your current customer base more profitable and increase your customer retention? In that case, you’ll have to get started with e-mail loyalty marketing.
What is loyalty marketing
The starting point for loyalty marketing is customer data: who will you be reaching when, on what channel and with which message? The more relevant information about your clients you have at your disposal, the quicker you’ll be able to respond to their needs & wishes with campaigns. Loyalty marketing consists of a number of core aspects: an up-to-date database, segmentation, specific content and, finally, dashboarding & reports.
E-mail loyalty campaigns
To design and set up loyalty campaigns, we explore the entire customer journey. It may start with a welcome campaign when customers make their first order, for instance, followed by a data enrichment campaign which lets you get to know your customers even better. Then there’s campaigns such as ‘Congratulations, you’ve been a customer for X years’, cross-selling campaigns, or ‘refer a friend’ campaigns. At RIFF, we’ll help you with all these steps, from analyzing data, designing campaigns, writing or editing content, setting up triggers in your e-mail software and, finally, reporting.
Want to get started with loyalty marketing?
Every organization has its loyal customers, which is why e-mail is particularly interesting for this group. Want to find out how this type of marketing can contribute to your online ambitions? Feel free to contact our e-mail specialist. We’ll gladly explore new ways to make you more successful online.