Organic social media

Your presence on major social media channels such as Facebook, Instagram and LinkedIn has become essential and definitely deserves to be incorporated into your marketing strategy. But how can you use these channels to make a relevant contribution to your marketing objectives? RIFF would love to help you develop your organic social media channel strategy.

Improve your organic social media results

Which social media channels are best suited to your organization and your target audience? Are you someone who jumps right into developing company pages on Facebook, Instagram, LinkedIn, YouTube and Twitter, or even on Pinterest, Snapchat and TikTok? It’s wise to think it over first and to map the consequences, especially if your company has several branches.


We would recommend setting up your channels properly and making full use of the various functionalities the platforms have to offer. You probably have some ideas in mind with regard to the content you can post on these channels, but will your target audience be interested in that content? How do you create cohesion between various pieces of content, without losing sight of your marketing objectives? A good social content strategy can help you structure the form and objectives of all your organic pieces of content. You can then use a content calendar as a practical tool, turning the entire process from strategy development to content creation and posting into a streamlined process.

From social media strategy to practical issues

Thanks to our knowledge of and relationship with major social media channels, RIFF is perfectly equipped to help you with your organic social media issues. The potential of social media as a marketing channel is often underestimated, but when used properly, these channels can have significant added value. We will help you make the right choice from the motley collection of organic social media channels, before helping you develop a sound social media strategy. We can provide practical help to improve your company’s pages, provide advice with regard to tooling and developing social media content and social media content calendars, meeting your specific needs. We also train teams on how to use social media for business purposes.

Looking for organic social media advice?

Are you ready to get serious about your social media channels and to start achieving measurable results? One of our consultants will be happy to help you with advice tailored to your situation!