How can you use video to reach the right target audience and introduce them to your brand or company? When your strategy leads you to distribution, you’ll find that your paid channel, or advertising, makes up part of it. A part that we’d love to tell you more about!
Video advertising can help you boost the findability of and engagement with your video ads by promoting them on YouTube and hosting them on a YouTube admin profile page. You can select various ad formats for advertising. Below, we will outline which formats are available within YouTube and the Google Display Network:
- TrueView Instream-ads: a single video ad before, during or after other videos on YouTube and/or in the Display Network.
- TrueView ads with video discovery: a video ad is shown next to YouTube videos, in YouTube search results, in videos on YouTube channels and display pages and on sites of publishers belonging to the Display Network.
- Bumper Ads: short video ads of no more than 6 seconds, designed to reach more customers and increase brand awareness.
- YouTube Shopping Ads: this format lets you respond to customer’s immediate purchase needs, as with product videos/reviews, for instance.
RIFF & video advertising
RIFF can support you in setting up an advertising strategy tailored to your consumer journey. Then we start with the campaigns, which we will optimize in real time based on our RIFF model, as well as issuing reports based on predetermined KPIs.
Looking to get started with video advertising?
Curious about the potential of video advertising? We are happy to help. Please contact us for more information.